Brand Manager
Company: Shamrock Foods Company
Location: Phoenix
Posted on: May 8, 2024
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Job Description:
At Shamrock Farms, we re doing dairy differently. We are looking
for a Brand Manager to join our passionate and entrepreneurial team
and take a fresh take on dairy. The Brand Manager will be
responsible for taking a general management and marketing
functional leadership approach to manage a portfolio of Shamrock
Farms products, leading a cross functional teams and proactively
analyzing market trends to create high impact initiative to drive
incremental growth and long-term brand equity.Essential
Duties:Leading branded portfolio product performance analysis
including market trends, SKU rationalization, and new item
additionsAnalyze business, competitive, consumer, customer and
culinary trends and data, translating insights to growth driving
initiativesLead large cross-functional teams from initial project
scoping and project kickoff through commercialization and post
launch evaluationLead brand strategy development and execution
across multiple channels and support development of annual
portfolio plans across the 6 Ps-positioning, product assortment,
pricing, promotion, placement and packaging as consumer advocate
and brand championLead execution of traditional and digital
consumer advertising, public relations, sponsorships, events,
packaging, and earned /paid mediaLead retail specific activation
strategy and executionLead the development of effective marketing
campaigns including brief development and analyzing campaign
impactWork directly with sales and analytics team to develop and
implement competitive sell in presentations, trade programs,
materials, and presentations to drive incremental growthAdditional
duties as assignedQualifications:Bachelor s degree in Marketing,
Business or related field, MBA preferred3-5 years of brand or
product management in CPG or beverage preferredExperience with
Circana/IRI or Nielsen preferredStrong analytical skills and
business acumenPrior P&L exposure preferredTrack record of
project management experienceExperience in a startup environment is
a plusSelf-starter with a desire to rollup sleeves, managing
competing priorities and work tacticallyAbility to work
collaboratively across cross-functional teamsAbility to think fast
and react in a fast paced, results driven environmentPassion for
beverage and dairyProficient in Microsoft office suite with
advanced skills in ExcelMust be able and willing to drive a
carCorporate Summary:At Shamrock Foods Company, people come
first
our associates, our customers, and the families we serve across the
nation. A privately-held, family-owned and -operated Forbes 500
company, Shamrock is an innovator in the food industry and has been
since being founded in Arizona in 1922.Our Mission: At Shamrock
Foods Company, we live by our founding family s motto to
treat associates like family and customers like friends. Why work
for us?Benefits are a major part of your overall compensation, and
we believe offering them at an affordable cost is not only the
right thing to do, but it helps keep you and your family healthy.
That s why Shamrock Foods pays for the majority of your health
insurance, allowing you to take home more of your paycheck. And it
doesn t stop there - our associates also enjoy additional benefits
such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well
as our incredible growth opportunities, continued education and
wellness programs.Equal Opportunity EmployerAt Shamrock Foods Co
all qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, national origin,
disability, veteran status, sexual orientation, gender identity or
any other basis protected by applicable law.Equal Opportunity
Employer/Protected Veterans/Individuals with DisabilitiesThe
contractor will not discharge or in any other manner discriminate
against employees or applicants because they have inquired about,
discussed, or disclosed their own pay or the pay of another
employee or applicant. However, employees who have access to the
compensation information of other employees or applicants as a part
of their essential job functions cannot disclose the pay of other
employees or applicants to individuals who do not otherwise have
access to compensation information, unless the disclosure is (a) in
response to a formal complaint or charge, (b) in furtherance of an
investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor s legal duty to furnish information. 41 CFR
60-1.35(c)
Keywords: Shamrock Foods Company, Surprise , Brand Manager, Executive , Phoenix, Arizona
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